2a. Pre-campaign Analysis
A sale of any company is purely correlated with marketing. The success of Marketing is purely correlated with campaigns. Success of a campaign is completely dependent on target marketing. We at ACUTE analytics work closely with our clients in the pre-campaign analysis to deliver timely and insightful analysis across all products and customer groups, identifying key targeting for marketing campaigns. Ensuring that test structures are measurable, statistical models are utilised in campaigns where they can improve marketing profitability, and results are fed back into future campaign targeting.

2b. Model Maintenance
A statistical model is a formalization of relationships between variables in the form of mathematical equations. A statistical model describes how one or more random variables are related to one or more random variables. Models can be compared to each other. This can either be done when you have done an exploratory data analysis or a confirmatory data analysis. At ACUTE we trust in confidentiality of statistical models and developing the statistical models. But we do help our clients maintaining and executing the developed models along with the model performance tracking very closely every time.

2c. Campaign Tracking
Campaign tracking analytics will allow a much deeper analysis of marketing campaigns, with extended reporting, accurate demographics and both quantitative and qualitative statistics never before seen in the industry. Find out exactly which communications improve your conversion rates, decrease your operational cost and generate more leads ensuring the maximum ROI with the minimum effort.