3a. New Business opportunities
Identifying new business opportunities is very important in this competitive world to have a sustained and consistent growth for any business. We at ACUTE Analytics concentrate on analysing the market and providing insights to our clients. We work as strategic partners with our clients to understand what the client requirements are and help them identify the new business opportunities through designing new marketing strategies and increasing the lead generation rate. We definitely also look into the existing clients and identify the hidden business opportunities.

3b. Market Share Analysis
Market share analysis is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Any market share analysis needs to take into account the following:

• Total market size
• Market growth rate
• Market share
• Market segmentation
• Key players
• Swot analysis
• Business continuity plan
• Target market share

ACUTE Analytics help you know your market share in different views and keep you updated on how the product is doing compared to competition.

3c. Market Segmentation
Market segment means sub-set of the larger market. Market segmentation is a strategy that involves dividing a larger market into subsets of consumers. One of the main reasons for engaging in market segmentation is to help the company understand the needs of the customer base. ACUTE Analytics offer advisory services on market segmentation that can lead to conducting a segmentation study or simply exploring the potential. Our consulting can be more or less structured depending on your needs. We consult on market segmentation for both consumer and business-to-business markets.

3d. Competitor Analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor analysis is nothing but obtaining information about important competitors and, secondly, using that information to predict competitor behavior. The goal of any competitor analysis is to understand:

• with which competitors to compete,
• competitors' strategies and planned actions,
• how competitors might react to a firm's actions,
• How to influence competitor behaviour to the firm's own advantage.

ACUTE advisors guide our clients in identifying the strengths and weaknesses of competing products or services. We also undertake ad-hoc and quick projects on current market actions that may identifies and increases your chances of increasing lead generation.